Ellen Parker founded PARKER PR Inc. in 2015 as a full-service PR and communications firm in Calgary, Alberta and leads the team. She is a recipient of the Lieutenant Governor's Queen Elizabeth II's Platinum Jubilee Medal for volunteerism, a Calgary Top 40 Under 40, and a recipient of the Mayors' Excellence Award. PARKER PR is now an award-winning boutique public relations agency, specializing in communications tactics for lifestyle brands, arts & culture, non-profit, technology, oil & gas and business. 
 

Among other community leadership positions, Ellen serves as the Chair of the Hillhurst Community School Council Board of Directors, a Director on the Calgary Philharmonic Orchestra Foundation Board of Trustees, a Committee Member for the Mount Royal University Public Relations Advisory, and a Committee Member for the Calgary Philharmonic Orchestra Society's Ad Astra Campaign. 

Ellen is most proud of her family - including her parents, loving husband, and two thriving children; her team at PARKER PR; and her commitment to volunteerism. 

Please tell us about a turning point or challenge that you feel shaped you as a leader or mentor.

"Prior to founding PARKER Public Relations I worked in NYC for the Institute for Children and Poverty and realized the immense impact public relations can make if done well and strategically. I then accepted a position in management at the Calgary Philharmonic Orchestra. I launched a program called Musical Camps for Kids - and again saw how media relations directly correlates with sponsorship that helps disadvantaged kids - in this instance. This inspired me to start my own firm."

What would you say is the most important trait or skill to develop for someone working in your field?

"Social skills - and adopting the Four Agreements. Be impeccable with your word. Always do your best. Don’t take anything personally. Don’t make assumptions."

Ellen's session will take place in-person.