Jenn Lofgren is the Founder and Managing Partner at Incito Executive and Leadership Development. As a Master Certified Coach, she is passionate about working with high-performing leaders, and developing tailored coaching plans that align with their unique needs and traits. With over 15 years of experience in leadership coaching, mentoring, gap analysis and strategic development, she has helped leaders at all levels of organizations across various industries achieve remarkable growth and success. Her approach is to be empathetic while being direct and honest, listening without judgement, bringing vulnerability, and courageously reflecting any inconsistencies she observes. Jenn invests wholeheartedly in her clients’ growth and takes risks in the service of helping them be their best for themselves, their teams, and their organization.

Jenn is an accomplished speaker, contributor to the Forbes Coaches Council, and the author of the highly acclaimed book, "The Inspired Leader: A Reference Guide”, a comprehensive resource for all leaders. She was honored as Leadership Coach of the Year by CEO Today in 2022, received the Community Champion award from CPHR Alberta in 2021, the Business in Calgary Leaders Award from Business in Calgary in 2021, and was named as one of Canada's Top 100 Most Powerful Women by WXN in 2020 and 2023.

Jenn is a passionate volunteer and serves as a board and committee member for various organizations that advocate for youth, education, business, arts, and the community. Among her many achievements, one of her most rewarding endeavors has been her volunteer work with the Calgary Youth Justice Society. Through her involvement, Jenn has played a pivotal role in transforming the lives of at-risk youth, focusing on nurturing their strengths and helping them develop into capable leaders.

Please tell us about a turning point or challenge that you feel shaped you as a leader or mentor.

"My mentor, Steve, helped me see how I was owning both sides of a relationship to my detriment and he did it through a powerful metaphor. This insight shifted me away from people-pleasing tendencies and helped me start setting healthy boundaries. Ask me about the rock story."

Share a success story - what are you most proud of accomplishing?

"Building Incito. Incito started out as a solo consultancy, and the last 15 years has involved a great deal of learning, many painful mistakes, and joyous successes and celebrations. Transforming into the boutique firm we are today is beyond what I dreamed in the beginning when I was 33 years old and a new mom. I couldn't have done it alone - I've had invaluable support from mentors, colleagues, family, and a fantastic business partner. Together, we've made it possible to empower leaders across North America to reach their fullest potential."

Jenn's session format is flexible and may take place in-person or virtually.