Mackenzie Rieder is a Retail Consultant, with experience helping retail clients across North America drive value creation and better serve their customers and shareholders. She has supported clients on engagements that have spanned: Digital Strategy, customer experience design, store of the future, and customer service center. Her work has been a sample of the diversity of today's retail challenges, underscoring the importance of adaptability, collaboration, and bold decision-making in leadership.

Mackenzie has also completed her yoga teacher certification!

What would you say is the most important trait or skill to develop for someone working in your field?

"The most crucial trait for a retail strategy consultant is adaptability. In the dynamic retail landscape, being able to swiftly pivot strategies, understand evolving consumer trends, and respond to market shifts is paramount. This trait enables consultants to effectively navigate challenges, devise innovative solutions, and drive meaningful impact for clients. Additionally, adaptability fosters resilience, allowing consultants to thrive in the face of uncertainty and embrace change as an opportunity for growth and innovation."

Share a success story - what are you most proud of accomplishing?

"As a retail consultant, I recognized the transformative potential of Generative AI in enhancing client strategies. Introducing the power of GenAI to our client and onboarding them to this new technology allowed us to revolutionize their customer engagement and personalized marketing efforts. By harnessing AI's predictive capabilities, we delivered significant value for our client and immersive learning opportunities for our team members. The pivot to Gen AI not only propelled our clients ahead in a competitive market but also solidified our position as leaders in retail strategy consultancy."

Mackenzie's session format is flexible and may take place in-person or virtually.